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Attention & Interest Column.
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Video draws audiences, keeps them engaged in your
site, creates more repeat visits, and generates viral pass-along behavior in ways that text content can’t.
Moreover, incorporating video into your site opens a whole new category of advertising opportunities that command a significantly higher CPM than traditional banner and text ads.
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Adding video to your site is technically straightforwardwith an Internet TV platform like Brightcove. But getting
all the return possible out of your video efforts requires
a strategy that leverages the technology effectively.
This white paper describes the five strategic pillars for
successfully integrating video into your site: Create Context Encourage Snacking Produce for the Medium Use Viral Distribution Monetize Your Audience.
The sections below include practical information on how
to apply these ideas to your own site.
Desire Column.
This is filler text to display how a column will look. The display will be tested in all browsers.
This is filler text to display how a column will look. The display will be tested in all browsers.
Video draws audiences, keeps them engaged in your
site, creates more repeat visits, and generates viral pass-along behavior in ways that text content can’t.
Moreover, incorporating video into your site opens a whole new category of advertising opportunities that command a significantly higher CPM than traditional banner and text ads.
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This white paper describes the five strategic pillars for
successfully integrating video into your site: Create Context Encourage Snacking Produce for the Medium Use Viral Distribution Monetize Your Audience.
The sections below include practical information on how
to apply these ideas to your own site.
What should you do next?
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